BioSignia Rolls Out National Marketing Campaign With 919 Marketing Company

Released on = April 27, 2007, 11:21 am

Press Release Author = BioSignia

Industry = Healthcare

Press Release Summary = Burgeoning healthcare technology company selects marketing
partner to drive national marketing rollout of company's evidence-based chronic
disease prediction models.

Press Release Body = Research Triangle Park NC - April 27, 2007 - BioSignia, a
leading technology company focused on innovative solutions for chronic disease
prevention and management, today announced the signing of a marketing services
agreement with 919 Marketing Company. With offices in Holly Springs N.C. and
Washington D.C., 919 is a nationally recognized marketing consulting and public
relations firm focused on the health and wellness market.

Accurately assessing the likelihood that individuals will develop a chronic,
preventable disease resulting in poor quality of life, declining productivity and
higher healthcare costs has become a major concern of healthcare providers,
insurers, and employers alike. BioSignia's patented flagship Know Your NumberT
preventive health and wellness engine significantly improves early detection,
prevention and management of chronic diseases. In addition, the company's
cutting-edge underwriting technology enables life insurance companies to attract and
retain higher value customers, as well as to bring new products to market more
speedily and efficiently.

Driven by a powerful, patented predictive technology, Know Your Number is the first
and only multi-dimensional tool to predict the risk of onset, progression, or life
expectancy related to multiple chronic diseases.

The company's decision to sign on with 919 Marketing was based on the need to
accelerate market awareness and adoption of Know Your Number in the healthcare,
employee wellness, insurance and consumer health sectors.

"Selecting the right marketing partner was a key component in meeting our aggressive
market growth goals, so naturally we conducted a thorough evaluation process prior
to engaging 919 Marketing," said BioSignia's CEO, Dr. Tim Smith. "Their successful
track record in developing fresh channel marketing strategies, methodologies for
developing and validating the winning Biosignia brand strategy and their roster of
related "health and wellness" accounts best dovetailed our marketing needs."

The agreement with BioSignia calls for 919 Marketing to provide ongoing marketing
strategy and program management, national advertising and public relations planning
and implementation, sales materials, direct marketing and more.

"We are excited to have been selected to drive the marketing efforts of what
promises to be the new gold standard for the early detection of chronic disease
risks," said David Chapman, CEO of 919. "Our work for Know Your Number allows us to
be at the forefront of shaping the personalized health and health and wellness
categories," added Chapman.

***

About BioSignia
Headquartered in Research Triangle Park, NC, BioSignia is a leading technology
company focused on bringing innovative predictive modeling solutions to the
preventive health and life insurance markets. At the core of BioSignia's flagship
solution, Know Your Number, is the company's proprietary synthesis modeling approach
to chronic disease risk prediction. In 2004, BioSignia received the Disease
Management of America's prestigious award for Best Enabling Tool for Disease
Management. Since then, the company's talented R&D team has continued to advance
synthesis modeling, continuously updating it to reflect the ever expanding need for
effective chronic disease prevention, management and treatment. For more
information, visit www.knowyournumber.com


About 919 Marketing Company
919 Marketing is a nationally recognized marketing consulting and public relations
firm with a proven track record of helping underdog companies of all sizes discover
their competitive advantage and drive profitable business growth. Headquartered just
outside of North Carolina's Research Triangle Park with a satellite office in
downtown Washington D.C., 919 was founded over a decade ago by CEO David Chapman.

919 is an unconventional firm with an uncanny ability to develop winning marketing
strategies for a roster of companies including Biosignia, Cornerstone Biopharma,
Coalition to Salute America's Heroes, Jersey Mike's, Kerr Drug, The Rosetta Stone,
Social Technologies and Unilever Brands.

919 Marketing provides strategic planning, public relations, interactive marketing
and creative development services - each utilizing proven processes that have been
refined and validated over hundreds of client engagements. For more information on
919 Marketing, please call 919.557.7890 or visit www.919marketing.com





Web Site = http://www.knowyournumber.com

Contact Details = Alison Kramer, 919-557-7890, akramer@919marketing.com

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